Objective: Find out if the content of the essay statement has any effect on donations.
- Is it possible to find out how long a donor spends browsing through a project and how many projects the donor looks at during a session?
- If so, can we correlate that to donation $s the donor makes?
Impact: If the text of the need statement has an effect, it would be important to know how long donors spend time reading and how many projects are looked at before making a donation decision. This can help the teachers design need statements in a better way.
- look at text of the need statement, time spent per session, analyze if there is any relationship between content of the text, time spent reading and donations made.
Thank you for helping tackle this question!